Case Studies / HR Tech / SaaS
FinezCV Product Growth
Growth strategy for an AI-powered CV builder: freemium model, user acquisition and conversion.
The Challenge
FinezCV, an AI-powered CV and resume builder, needed to find its first users and turn free sign-ups into paying customers.
What We Built
We worked on product growth end to end: the freemium strategy, how the product was positioned, where users would come from, and what would move them from free to paid.
How It Works
- A freemium model that let people try the product before paying.
- Positioning built around what job seekers actually need.
- Acquisition channels focused on reaching active job seekers.
- Conversion work on the path from free sign-up to paid.
The Results
- About 4,000 users in the first five months.
- A 22% conversion rate by month three.
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